Joey Chestnut, who is “expected to win” the annual Nathan’s Hot Dog Eating Contest on Tuesday for the 16th time, has “cashed in on his prowess as a competitive eater,” according to Josh Peter of USA TODAY. Last year, Chestnut earned “more than $500,000 and his net worth exceeds” $4M. He also formed Joey Chestnut LLC last year and is represented by Everest Talent Management. But with the hopes of “further leveraging his celebrity,” Chestnut “signed with Everest Talent Management a year ago.” Over the past year and a half, the company “secured him promotional deals with DUDE Wipes, Raising Cane's Chicken Fingers, Wonderful Pistachios and Pepsi.” The deal with Wonderful Pistachios “features Chestnut in a national commercial,” and Pepsi has him in the company’s current campaign for Pepsi Colachup, billed as the world's “first Pepsi-infused condiment" (USA TODAY, 7/2).
