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From Headlines to Horizons: SBJ’s Year-End Recap and 2026 Outlook – 12:30 ET Wednesday

Sports Business Daily: Issue

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Quote of the Day
If the numbers are right for what Nike paid the DFB, they are inexplicable for us.
-- Adidas CEO Bjorn Gulden, on reports that Nike paid a massive sum to German soccer's governing body for the rights to outfit the German national team.
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