Sprite has reemerged as the NBA’s official global soft drink sponsor after an 11-year hiatus, in a multi-year deal that re-connects the league with a brand synonymous with pro basketball culture in the 1990s.
The team wasn't too fond of the [uniforms] we were going to be wearing [in Qatar], just because we didn't feel it represented us necessarily and the country as we'd like. When you have an opportunity to represent your country at a World Cup ... you just want to love the kit.-- USMNT MF Tyler Adams, on why players wanted input alongside Nike and U.S. Soccer on the design of their 2026 World Cup kits.
