The AXS Sports Facilities & Franchises Conference and Ticketing Symposium kicks off in earnest today at the Sheraton Grand L.A., with the ticketing portion of the program up first. The three-day agenda will focus on the intersection of sports and entertainment, with sessions on in-stadium engagement, fan enhancements, innovations in ticketing, changing fan preferences and new revenue opportunities. Speakers include LA 2028's Brian Lafemina , Ticketmaster's  Catherine Wood , WNBA Sparks' Danita Johnson , Dodgers'  Stan Kasten and Legends'  Shervin Mirhashemi . Attendees will have a chance to check out Staples Center, a Dynamo-LAFC match at Banc of California Stadium, Dodger Stadium and the SoFi Stadium construction site.