The NHL unveiled the 2022 Stanley Award winners, recognizing business achievements, creativity and results across the league’s clubs from January-December 2021. The awards were presented yesterday via a virtual program. Each club applies for the Stanley Award recognition. The winners are selected by an external judging panel consisting of leaders in the sports and entertainment industry. The hosts were NHL Network’s Jamie Hersch and Mike Rupp. Presenters included NHL Deputy Commissioner Bill Daly, rapper Lil Jon, ESPN's Emily Kaplan and AJ Mleczko, NHL Network's Ken Daneyko and players Nick Suzuki Matthew Tkachuk and Brady Tkachuk (NHL).
| 2022 NHL STANLEY AWARDS | |||
| CATEGORY | WINNER | FOR | OTHER NOMINEES |
| Best Social Impact Campaign | Kings | Youth Hockey in Mexico City, Learn To Skate in El Segundo, Kaboom Playground, STEM | Blackhawks, Penguins |
| Best Ticketing Initiative | Flyers | Santa Sacks | Capitals, Avalanche |
| Best Sponsorship Activation | Penguins | Rethink the Rink partnership with Covestro, Carnegie Mellon | Golden Knights, Canadiens |
| Social Media Club of the Year | Maples Leafs | N/A | Red Wings, Devils |
| Best Marketing Campaign | Devils | inaugural third jersey launch | Lightning, Rangers |
| Best Game Presentation of the Year | Golden Knights | N/A | Lightning, Avalanche |
