Oak View Group is launching GOAL (Green Operations and Advanced Leadership), a membership platform that "will help venues operate in more environmentally friendly ways." Participating organizations can access Amazon Web Services (AWS)-powered software that "includes a tactical roadmap, a library of resources like vetted vendors lists, progress tracking tools and the free exchange of knowledge and experience among GOAL member venues." OVG partnered with the Hawks/State Farm Arena, Fenway Sports Group and green building architect Jason McLennan, "all of whom have equity in GOAL, to get the initiative off the ground" (SPORTS BUSINESS JOURNAL, 10/3 issue).
FSG Chairman Tom Wernerand OVG CEO Tim Leiweke are longtime friends, which led to Fenway's involvement in the GOAL initiative (Bret McCormick, SBJ).
