| Memorable Athlete-Sponsor Associations | |
| Athlete | Sponsor(s) |
| Lance Armstrong | Nike, U.S. Postal Service |
| Dale Earnhardt Sr. | GM Goodwrench, Wrangler |
| Derek Jeter | Gillette, Gatorade, Ford |
| Michael Jordan | Nike, Gatorade, McDonald’s, Hanes |
| Peyton Manning | MasterCard, DirecTV, Sprint, ESPN |
| Arnold Palmer | Pennzoil, John Deere |
| Richard Petty | STP |
| Maria Sharapova | Nike |
| Venus Williams | Reebok |
| Tiger Woods | Nike, Gillette |
