Marketing and Sponsorship

Dempsey scores with new watch

System allows fans to buy no-obligation tickets to bowl games

Marathon starts campaign; NFL effort targets women

TWC to sponsor Hendrick entry in four Cup races

Media

NBC Sports Network has post-Olympics blues

NASCAR close to early renewal with Fox

Multiple story lines help lift Tigers to top of local TV ratings list

The view from Day One for new RSNs in L.A., Houston

Sports Illustrated delivers rebuilt mobile website

USA Today Sports Pulse adds to local sites

Leagues and Governing Bodies

Shield damage

Tony George leads offer for IndyCar Series

Wild card brings wild times for MLB, partners

Around the world: NBA resumes international games, adds surrounding events

Thinking beyond pink: NFL works to make sure breast cancer message is getting across

Tourneys open books to get PGA Tour’s help

Franchises

How a Facebook chat turned costly

In Depth

Well-groomed messaging

Athletes tie endorsements to equity stakes in upstart companies

Activation highlights and trends in sponsorship

Facilities

Drexel hosting squash events as tool to strengthen programs

More teams don their concert promoter hats

Labor and Agents

After 25 years as sports agent, Kremer launching new career

Opinion

Cartoon: Last one to fall

NFL message offers too much spin, not specifics

Coast to Coast

Coast to Coast

People and Pop Culture

People: Executive transactions

Faces and Places: Brooklyn ribbon-cutting

Plugged In: Richard Schaefer

The Sit-Down: Tor Myhren, Grey New York

Research and Ratings

Shifting interest by age, gender gives MMA a fighting chance