Marketing and Sponsorship

Coke Zero ‘socially’ surprises fans

NCAA sponsor auctioning pieces of Final Four floor for charity

Panini signs Luck for memorabilia business

Media

ESPN focuses on BCS, Big East media rights

Tech issues put Scout conversion on hold

NASCAR rides hot rights market to increase with Fox

It’s showdown time as NBC Universal enters negotiations to extend carriage deals

ESPN producer Hussein moves to ‘NBA Countdown’

Leagues and Governing Bodies

MLB: Social media helping ratings

L.A. is MIA from agenda for NFL owners meeting

Franchises

Jaguars get keys to U.K.

Sounders GM discusses life on the hot seat

Sporting KC retools sponsorship department, aims for jersey deal

Facilities

New Austin track gives Formula One its latest, best shot at making it in U.S.

‘Made in the USA’ products fill shop shelves at SMI tracks

Bristol track may build VIP boxes

Daytona hopes approval that will clear the way for renovation comes this week

In New Jersey, another planned Formula One race looks to maintain its spot on calendar

Adding a dimension: 3-D system in Washington State suites

Law and Politics

Judge: EA using First Amendment as sword in case

In Depth

When things have to go right

Social media keeps the experience going

Teams get early jump on travel planning

Technology speeds evolution of venue security

NFL teams learn to adjust to new screenings

Labor and Agents

Agent may organize tour for locked-out NHL players

Rule changes keeping NFL agents on the run

NFLPA says Redskins, Cowboys arbitration confirms league’s collusion around salary cap

Opinion

Are ads featuring female athletes effective with consumers?

Cartoon: Overseas dreams

From fan insights to Twitter to athlete (over)exposure to Tebow

Building positive brand recognition takes time, effort, care

BeIN has quality, rights

Coast to Coast

Coast to Coast

People and Pop Culture

People: Executive transactions

Faces and Places

Plugged In: Circe Wallace

Diana Myers: General Counsel, Women’s Tennis Association