Champions

Be like Mike

Marketing and Sponsorship

Schneider steps into spotlight at Las Vegas arena

Learfield to merge licensing acquisitions

NFL invests in licensed apparel firm

Subway switches race teams with Edwards, includes owner Gibbs in commercial spot

NFL weighs splitting auto category as selling season begins

Media

Super Bowl 50 hype gets a green light

Fox Sports shifts into ‘operational phase’ for Women’s World Cup

Fox in market with playoff spots on RSNs

Teams in transition post huge TV gains

NASCAR’s TV partners getting excited about consistency

Leagues and Governing Bodies

Goodell’s pay becomes popular target

Zebra tracking tech coming to NFL combine

Labor and Agents

Goldstein takes lead WNBPA role

NFLPA to use combine to update agents on regs overhaul

Albert, agent enlist Montag to negotiate broadcaster’s contract to call boxing for NBC

Gilbert would seek 50-50 revenue split with league

NFLPA chief Smith earns $2.95M

In Depth

Xfinity gets race ready

Wallace talks diversity in NASCAR and the drive to find sponsors

Will fans warm up to new approach to trackside merchandise?

NASCAR hits road looking for next title sponsor

Fox partners on #MyFirst500 social campaign

Events and Attractions

Legacy Agency expands fan fest at Cactus League

Next year’s CFP title game to pull from both Dallas and Super Bowl

Group links startups with sports, capital

Franchises

Peacock ‘just a St. Louis guy’

Opinion

Cartoon: Nets' new fan base

What a sponsor wants: Relevant activation, exclusive content

How trash talking can endear venues, teams to sports fans

Strong regulation could inject integrity into sports gambling

Coast to Coast

Coast to Coast

People and Pop Culture

People: Executive transactions

David Johnston, Rockbridge Sports Group

What I Like: John MacKay, KT Tape CEO