Marketing and Sponsorship

Ticketing tools pay off for NBA teams

China-based Hisense finds home in NASCAR

Women’s cocktail group as much for support as for socializing

Subway serves up soccer sponsorship strategy

Churchill preparing to pop the cork on its new winner’s circle

Events and Attractions

For NFL draft, a stage for every team

NFL sponsor Covergirl activating for draft

Media

Ratings drop doesn’t move Pens from top spot

How LinkedIn is helping the NBA sell

A look into DraftKings’ MLB deal

Networks expected to line up for latest round of English Premier League rights this summer

Not all journalists sold on Twitter

App combines college spirit, quest for fitness

Franchises

Canadiens’ Club 1909 rewards fans around the globe

Success of Sens Supporter Section trial leads to postseason sellouts, plans for expansion

Law and Politics

StubHub’s Warriors lawsuit a ‘reluctant’ step

Labor and Agents

Johnson and Nicks make changes, return to previous agents

In Depth

Boxing’s grand new stage

Alvarez continues march to be boxing’s next bankable star

UFC tweaks payment structure for Reebok deal

Leagues and Governing Bodies

NFL buys stake in stats firm

NFL data won’t go to gaming houses

Playoff drives, player accomplishments fuel team attendance figures

Facilities

Diamondbacks’ new space brings a suite to the lower level

Indians, Progressive Field find perfect fit in The Corner

Opinion

Cartoon: Fallen Angel

Heard at World Congress: Innovation fuels growth

Coast to Coast

Coast to Coast

People and Pop Culture

People: Executive transactions

Forty Under 40 celebration

Champions 2015: Sharing stories

Plugged In: Libba Galloway, Professional Association of Athlete Development Specialists

Research and Ratings

NHL Turnstile Tracker

Reality of fantasy sports: Engagement has limits