Sports Business Awards

Nominations are being accepted for the 2026 Sports Business Awards. Submit today! Deadline 1/26.

Weekly Issue

Marketing and Sponsorship

Under Armour in talks with NBA for limited license

Sponsors hit postseason with new basketball-themed ads

Media

Networks build buzz for NFL draft in Chicago

Bratches was key to ESPN’s revenue growth

Leagues and Governing Bodies

NHL postseason gets in tune with music acts

Facilities

Water conservation is nothing new for California stadiums

Imaging company artfully projects itself into sports

Michigan track to be party central

Comcast-Spectacor units rebranded Spectra

Labor and Agents

NFL free agents see results of bigger cap, spending rules

NBPA will examine seldom enforced rule that prevents agents from repping players and coaches

Franchises

Hawks’ price fails to match lofty predictions

Colleges

CAA Sports buys Fermata

Draft savant, Senior Bowl exec wears many hats

In Depth

Tracks offer plenty of horseplay

Breeders’ Cup expands sponsor pitch

Events and Attractions

PGA Championship hospitality on record pace

Epic fight shaping up for PPV record

Topgolf’s appeal to millennials catches sport’s eye

Opinion

Cartoon: Pick up the pace

Creativity can help radio play-by-play grow into its second century

The letters of Bill Heinz

Lynch provides a ‘Beast Mode’ seminar on use of trademarks

Coast to Coast

Coast to Coast

People and Pop Culture

People: Executive transactions

Faces and Places

Plugged In: Josh Furlow, Competitor Group

W.C. Heinz anthology ‘a labor of love’

Research and Ratings

Coke gets ‘Zero’ recognition in college sports

Sponsored content
Quote of the Day
I binged it in one night. I thought the storyline was very compelling and a lot of fun, because I could (see) where they were picking at things that we had in the past, whether it was (Olympics) in Sochi or the All-Star Game in Tampa. It was very well done.
-- NHL Commissioner Gary Bettman, on his feelings about the HBO Max hockey drama "Heated Rivalry."
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