Marketing and Sponsorship
Media
Leagues and Governing Bodies
Franchises
Facilities
Labor and Agents
In Depth
Colleges
Events and Attractions
Olympics
Opinion
Coast to Coast
People and Pop Culture
Research and Ratings
Our media strategy is built to match the landscape. And like it or not, the landscape lives on social media.-- Big 12 VP/Communications & Strategy Clark Williams, on the Big 12’s social media strategy and how the conference aims to stand out.