Champions
Marketing and Sponsorship
Media
Leagues and Governing Bodies
Facilities
Labor and Agents
In Depth
Colleges
Events and Attractions
Olympics
Opinion
Coast to Coast
People and Pop Culture
There are a lot of ingredients that make Dallas and North Texas the leading sports market for business in the country. But the most important ingredient is Monica.-- Dallas Wings Managing Partner & CEO Greg Bibb, on the effectiveness of Dallas Sports Commission Exec Dir Monica Paul in getting major events to the area.