Champions
Marketing and Sponsorship
Media
Facilities
Labor and Agents
Leagues and Governing Bodies
Franchises
In Depth
Events and Attractions
Colleges
Olympics
Opinion
People and Pop Culture
We compete in the attention economy. It’s not just against other sports. ... Anything that has the potential to capture a fan’s attention, we are competing against that, so it’s our job to be differentiated, to be interesting, and capture fans’ mind share in every way we possibly can.-- LPGA Commissioner Craig Kessler, on how the tour needs to innovate in order to capture more attention.