Sports Business Journal

Featured

No Section

World Congress of Sports: Don’t panic

With angst over how to bond with young fans reaching a fever pitch, it’s fair to wonder whether sports simply won’t be as important to future generations.

No Section

NBA regular season sees ratings drop

No Section

New HQ represents turning point for UFC, athletes

Events and Attractions

World Congress of Sports: Don’t panic

Are outspoken athletes making sponsors nervous?

Faces and Places at World Congress

Interest soars in NFL draft as multicity fan event

Swim trials put Omaha on the events map

Varsity’s boss helps cheerleading bring it on

First Look podcast: World Congress wrap-up and more from this week’s issue

Media

NBA regular season sees ratings drop

Sabres lead way in NHL local ratings, but some strong markets see declines

Marketing and Sponsorship

Serena Williams latest athlete to get technical as Intel continues its push into sports

Labor and Agents

Iguodala confident as Rosenthal takes charge at Landmark

Leagues and Governing Bodies

On Deck With: Mike Unger, USA Swimming

NBA gets safety designation from Homeland Security

Cycling league delays season until it completes velodrome

Facilities

Topgolf eyes racetracks to drive business

Franchises

Baseball returns to Kinston with new identity

In Depth

New HQ represents turning point for UFC, athletes

UFC’s leadership adjusting to life without Fertitta, but with global resources of parent company WME-IMG

PBC plots path to maximize rights, distribution

Even fighters with ‘It’ factor aren’t a lock to achieve elite status

Colleges

Colleges flip the switch on esports

Technology

Which tech is this former commish investing in?

Opinion

Tales of reverence and legacy for Mr. Rooney

My first client: Drafting a plan and putting in the miles

Cartoon: Going up?

Coast to Coast

People and Pop Culture

People: Executive transactions

Plugged In: Janey Miller, Octagon

Research and Ratings

Weekly Issue

No Section

World Congress of Sports: Don’t panic

No Section

NBA regular season sees ratings drop

No Section

New HQ represents turning point for UFC, athletes

World Congress of Sports: Don’t panic

Are outspoken athletes making sponsors nervous?

Faces and Places at World Congress

Interest soars in NFL draft as multicity fan event

Swim trials put Omaha on the events map

Varsity’s boss helps cheerleading bring it on

First Look podcast: World Congress wrap-up and more from this week’s issue

NBA regular season sees ratings drop

Sabres lead way in NHL local ratings, but some strong markets see declines

Serena Williams latest athlete to get technical as Intel continues its push into sports

Iguodala confident as Rosenthal takes charge at Landmark

On Deck With: Mike Unger, USA Swimming

NBA gets safety designation from Homeland Security

Cycling league delays season until it completes velodrome

Topgolf eyes racetracks to drive business

Baseball returns to Kinston with new identity

New HQ represents turning point for UFC, athletes

UFC’s leadership adjusting to life without Fertitta, but with global resources of parent company WME-IMG

PBC plots path to maximize rights, distribution

Even fighters with ‘It’ factor aren’t a lock to achieve elite status

Colleges flip the switch on esports

Which tech is this former commish investing in?

Tales of reverence and legacy for Mr. Rooney

My first client: Drafting a plan and putting in the miles

Cartoon: Going up?

Coast to Coast

People: Executive transactions

Plugged In: Janey Miller, Octagon

NBA Turnstile Tracker

NHL Turnstile Tracker

SBJ Morning Buzzcast: February 6, 2025

Fox Sport’s Eric Shanks, the NFL’s Hans Schroeder and taking in the Luka-AD trade.