Facilities

With so many choices at SunTrust Park, how fans found their spot

Charge!: The 36-month sprint to build The Battery

The Battery: Where the ballgame and more are just outside the front door

First Look podcast: SunTrust Park, Dale Jr., and more from this week’s issue

Marketing and Sponsorship

The Players lands Times Square spot

Lids enlists director Spike Lee to develop ‘headwear culture’

At $30M a year, will AT&T mobilize for Inglewood stadium?

WNBA using NBA stars, ‘captive audience’ of playoffs to promote 21st season

Media

NFL slate built to succeed: Marquee matchups early in season

Interview with Turner’s David Levy

Tough trend for talent

Industry execs greet news of cuts with sadness

For A&E Network, NWSL both a property and an investment

Labor and Agents

Rosenhaus adds baseball, eyes TV, coach lines

Fegan to court: Legal action has cost him seven NBA clients

Colleges

Sponsor, IMG play behind-the-scenes role in Nebraska homecoming

In Depth

Coaxing the next generation

U.S. racing industry learning from global success

Olympics

NBC’s Olympic shoot grows in importance

Leagues and Governing Bodies

Execs measure Earnhardt effect on NASCAR

MLS updates media, player access policies

Late swimming head’s motto: ‘Make friends’

Events and Attractions

Photos from Forty Under 40

Champion Moments: Speeches from honorees

SBJ/SBD parent ACBJ buys remaining portion of Leaders

Opinion

Plenty of stories to follow after World Congress

Five tips for NFL draftees being recruited as pitchmen

What Monty Python can teach us about measuring sponsorship

Cartoon: Stark reality

People and Pop Culture

People: Executive transactions

Plugged In: Ashton Eaton, Brianne Theisen-Eaton