DON BARNUM
Principal and Global Sports Leader
DLR Group
Barnum is leading DLR Group’s work on two projects — the $300 million modernization of Los Angeles Memorial Coliseum and $50 million renovation of Talladega Superspeedway — with a focus on improving food and beverage areas, especially in premium spaces. Food space designs and menus have to appeal across generations and demographics and be memorable to fans, Barnum stressed, all while having fast service.
