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Bring It: Rolling Into The NBA’s 75th Anniversary
The NBA is marking its 75th anniversary. These stories chronicle the league's timeline.

The NBA is marking its 75th anniversary. These stories chronicle the league's timeline.
It’s a story about reinvention; being able to reinvent how we engage, being able to reinvent how this entire platform comes together. It’s about who is going to be able to package everything together and evolve together.-- PwC Sports Consulting Leader Robert Cui, speaking at SBJ's Media Innovators about how the next chapter of sports media will be more about collaboration among stakeholders.