New Voices Under 30: Rebecca Friedman

Rebecca Friedman

Manager, Social Media Programs, National Hockey League

Keeping fans engaged during the pandemic, Rebecca Friedman took them inside players’ homes to answer questions submitted on social media as part of the NHL’s Hockey at Home series. She also provided behind-the-scenes content during the playoffs and final.

Age: 28

Born: San Mateo, Calif.

Education: Northwestern University, Medill School of Journalism, B.S., journalism; Columbia University, pursuing M.A., sports management

In the Industry

What drew me to a career in sports: I have always loved sports, both playing and watching. I grew up loving going to hockey games with my dad, and it always bothered me how little recognition the sport got in my area (Northern California). I really wanted to share my love of hockey and grow the game to a wider audience.

Most exciting aspect of sports business: That ideas and activations we work on have such a deep impact on general culture and society.

How my generation is changing sports: Our generation is making sports more accessible to a diverse and new audience of fans, as well as encouraging sports to be a platform to make a change in society, not just serve as a form of entertainment.

More About You

Most important lesson of the past 18 months: I learned not to waste any time in a job, in a relationship, or just in general, because life is short, and an international pandemic can derail your plans at any time.

Go-to person when I need help: My mom. She is the smartest and most caring and empathetic person I know. It’s a cliché to say your mom always has the answer for everything, but in my case she does.

My inspiration: The new generation inspires me. They are so much more open, understanding and focused on making a difference in society that it makes me optimistic for the future.