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How four very different — and unexpected — cities are using sports to attract visitors.

How four very different — and unexpected — cities are using sports to attract visitors.
There’s usually so much red tape [that] the decision-making process gets killed in bureaucracy, but working with the NFL, they were really open to the creativity, to the brainstorming. They really had this creator-first mentality.-- YouTuber Dhar Mann, on working with the NFL on content creation during Super Bowl week back in February.