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Events and Attractions
Market Watch
How four very different — and unexpected — cities are using sports to attract visitors.
Weekly Issue
11.19.2023
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We have two years to help drive hype with storytelling around players and teams, and that possibility to get more content greenlit is because of LA28.-- Premier Lacrosse League co-founder, President & Chief Creative Officer Paul Rabil, on the league planning to put its weight behind athlete-driven content in the lead-up to the 2028 L.A. Games, where lacrosse will return as a medal event for the first time since 1908.
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