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How four very different — and unexpected — cities are using sports to attract visitors.
Weekly Issue
11.19.2023
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Quote of the Day
There are some of our sponsors that have decided to invest in both sides, but some are investing only either in the men’s side or in the women’s side. The property more and more has its own independent personality.-- FIFA Chief Business Officer Romy Gai, on the the media interest and sponsorship growing for the Women’s World Cup.
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