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Market Watch
How four very different — and unexpected — cities are using sports to attract visitors.
Weekly Issue
11.19.2023
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Quote of the Day
2025 was really to get our bearings and have an understanding of the market and to see which markets performed and where fans were enthusiastic and engaged, and to see the facilities for ourselves firsthand. And then in 2026, it was our plan to anchor to home cities and become city-based.-- Athletes Unlimited Softball League Commissioner Kim Ng, on how having teams based in cities was always the vision for the league.
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