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How four very different — and unexpected — cities are using sports to attract visitors.

How four very different — and unexpected — cities are using sports to attract visitors.
Sport is the only must-see, appointment-viewing content. In a world where people are increasingly lonely and looking for a connection -- for the communal, tribal connection you get from watching a sporting event with your friends, being part of your community, crying and screaming and cheering -- the value of that to the media landscape and ecosystem is just becoming exponential.-- Arctos Partners co-founder & managing partner Ian Charles, on how team values will continue to climb because fans will continue to pay more for live experiences and in-person games.