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How four very different — and unexpected — cities are using sports to attract visitors.

How four very different — and unexpected — cities are using sports to attract visitors.
Promoters are understanding that colleges are trying to find more revenue, so you’re finding more tours are tailoring to college venues for that reason.-- Univ. of Louisville Athletic Association CFO Heidi Huebner, on the 'domino effect' of hosting non-athletic events.