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How four very different — and unexpected — cities are using sports to attract visitors.

How four very different — and unexpected — cities are using sports to attract visitors.
[Fans] don’t see Colorado, they don’t see the Rocky Mountain region and then they don’t see Rapids -- there’s nothing unique to the current crest that really creates that emotional and evocative feeling.-- Rapids CBO Haley Durmer, on one of the reasons why the team has decided to create a new crest as part of its brand refresh.