Weekly Issue

T rained as a classical pianist, Jackie Woodward’s career approach reflects the essential characteristics needed for mastering an instrument: discipline, dedication and, when the moment strikes, a willingness to improvise. Her 40-year career includes sports marketing and broader marketing and brand strategy oversight for an all-star roster of consumer companies: McDonald’s, MillerCoors, General Mills and, most recently, Krispy Kreme and Bojangles. Along the way, she’s tackled everything from supervising blockbuster Super Bowl ads to overseeing global Olympics and World Cup sponsorships and on to reshaping the way fast-food companies interact with their customers.