Weekly Issue

We compete in the attention economy. It’s not just against other sports. ... Anything that has the potential to capture a fan’s attention, we are competing against that, so it’s our job to be differentiated, to be interesting, and capture fans’ mind share in every way we possibly can.

-- LPGA Commissioner Craig Kessler, on how the tour needs to innovate in order to capture more attention.

GOLF, 11/19