Featured

Marketing
Driving Force
What drives Billie Jean King, Ilana Kloss to power forward with support of women’s sports.

What drives Billie Jean King, Ilana Kloss to power forward with support of women’s sports.
Before the Super Bowl in 2025, we met with our leadership and said we didn’t want to do something that had already been done. We identified Jameis that year as someone who was, by every metric we could count, the number one NFL player on social, just for his virality, his moments and his Jameisisms.-- Fox Sports Exec Dir of Digital & Social Nick Rago, on why the network chose N.Y. Giants QB Jameis Winston as a roaming, social-first correspondent for its World Cup coverage.