Weekly Issue

We have two years to help drive hype with storytelling around players and teams, and that possibility to get more content greenlit is because of LA28.

-- Premier Lacrosse League co-founder, President & Chief Creative Officer Paul Rabil, on the league planning to put its weight behind athlete-driven content in the lead-up to the 2028 L.A. Games, where lacrosse will return as a medal event for the first time since 1908.

Chris Smith, SBJChris Smith, SBJ