Weekly Issue

Part of it is also you don’t have many of these spots, right? So I think people caught on to this trick over the past couple years, and it’s done really well in streaming. And as a result, a lot of people are lining up and wanting to do that.

-- NBC Chair of Global Advertising & Partnerships Mark Marshall, on how some advertisers are gravitating to streaming-only ad spots during the Super Bowl, which make up about 10% of inventory.

CNBC.com, 2/4