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Welcome to the new world of the game-day experience
Game day has evolved in recent years as teams and venues look to combat the glut of entertainment options with a way to create memories that are unmatched.

Game day has evolved in recent years as teams and venues look to combat the glut of entertainment options with a way to create memories that are unmatched.
This is a show. There’s a hockey game that goes on, and that is so important. ... But we also know that people are here for an experience, for something different, and we’re going to give it to them.-- NHL President of Content & Events Steve Mayer, on the league's preparations for the Winter Classic.