Women’s Elite Sports; Breaking the Billion-Dollar Barrier

The wheels are turning in women’s elite sports. Women’s clubs, leagues and events are moving through a period of rapid growth, with increased interest from fans, commercial partners and investors.

The Beginning of the Immersive Sports Era

Recent technological advancements to the sports viewing experience have led sports teams, leagues, broadcasters and streamers to re-evaluate the best way to capture fan interest.
Quote of the Day
I think we might have finally gotten this thing right. It's the professional piece of it. And sometimes it takes a lot of trial and error before you can figure out how you need to approach it.
-- Univ. of Tennessee softball coach Karen Weekly, on her belief that professional softball may have finally found a sustainable path with the Athletes Unlimited Softball League.
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