The combine deal marks Nobull’s third major league-level sponsorship, after pacts with the PGA Tour and CrossFit Games. This week, with a new NFL Combine Collection debuting and the league's most hardcore fans watching the next generation of football stars show off their skills in Nobull gear, the Boston-based brand is confident the workouts will spotlight its top-of-the-line apparel strategy.
“It's all about fit and high-quality materials, and that's what we've leaned into, especially when it comes to warped-knitted compression and all of our inline product from a training perspective is really high quality,” Meleney said.
While athleisure has become a hot market trend in recent years, Nobull is firm in sticking to its performance roots. “That's why the NFL is attracted to working with us, because we are a training brand,” said Meleney, noting a desire to continuously evolve their product. “This is what we do.”
