Tonight in Unpacks: The Sounders have a new kit sponsor as they prepare for a landmark moment in MLS history.
Other headlines:
- LIV Golf's Staeger talks deal with The CW
- Sport & Story looks to change digital content for college athletic departments
- NHL unveils All-Star Game jerseys, activation plans for the week
- Fanatics ready to marry wagering with merchandise
- Stephen Curry closes first half with NBA's most popular jersey
- Premier Hockey Federation renews with Discovery
In this morning's Buzzcast, SBJ's Abe Madkour reminds listeners why Netflix remains an intriguing platform for sports. He then breaks down the LIV Golf/CW deal and how the Super Bowl’s ad slate may be a bit less sudsy than in previous years. He wraps up the week looking at BMO’s big MLS naming rights deal for the LAFC’s home, the NBA's and WNBA’s international travels and aspirations and WWE CEO Nick Khan’s takes on Vince McMahon’s return and other sports business issues.