Tonight in Unpacks: The U.S. Open reaped the benefits of an intriguing setting at L.A. Country Club, a strong leaderboard and a prime-time finish for its best audience numbers since 2019, reports SBJ’s Austin Karp, with a peak of 10.2 million viewers on Sunday.
Other headlines:
- Joe Gibbs Racing sells minority stake to, HBSE
- Mastercard extends Riot Games deal into Valorant esports
- Peter Gammons: the bard of baseball
- Truist shifts sponsorship from Wake Forest’s football field to women’s athletics
- CUSA unveils new brand identity
- KPMG Women's PGA Championship sets benchmark for future majors
- Op-ed: Brands need to move beyond gender parity
In this morning's Buzzcast, SBJ’s Abe Madkour discusses:
- Messi’s Miami deal a seismic move for MLS
- More details emerging from PGA Tour-PIF merger
- NHLPA’s Marty Walsh on fact-finding tour
- Could Daytona host Jaguars during stadium renovation?
- Fanatics opening supersized team store at Pirates’ PNC Park
- SBJ’s cover story profiling landmark career of Peter Gammons