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Internal AI adoption a top priority for pro sports teams, leagues
Levels of AI maturity within the sports industry vary, but most leaders agree harnessing the technology is a top business priority.
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08.17.2025
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There’s usually so much red tape [that] the decision-making process gets killed in bureaucracy, but working with the NFL, they were really open to the creativity, to the brainstorming. They really had this creator-first mentality.-- YouTuber Dhar Mann, on working with the NFL on content creation during Super Bowl week back in February.
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