NASCAR’s is experiencing a landmark moment this weekend with the Anduril 250, its first race on an active military base (in this case, Naval Base Coronado on San Diego Bay), with a number of gaming news items and activations.

Engagement has the currency of the realm in sports, and gaming has long provided a path for teams, leagues and sanctioning bodies to find fans who not only interact with what’s on the field but also what’s on the screen. But increasingly, everyone is chasing a new currency: Community.

Leagues, sponsors, and marketers have poured increasing budgets into esports and creator partnerships. These strategies appear progressive. In practice, however, the same mistake keeps repeating itself: treating gaming as just another media channel instead of a place where people actually spend time

Owl AI has hired Jay Prasad as company CEO, replacing Josh Gwyther, a former AI exec with Google Cloud, who now shifts into an advisor role.

Seven Seven Six, the venture capital firm co-founded by Alexis Ohanian, has acquired collegiate sports trading card company Onit.

SeatGeek has picked up the primary ticketing business of the Wild, becoming the third NHL franchise (along with the Panthers and Mammoth) to work with the company.

OneRevel CTO Mike Trainor will try to ease some of that struggle of tech teams on game day. The Salt Lake City firm is seeking to link the management of crucial game-day audio-visual elements like digital signage, IPTV and LED scoreboards.

Kitman Labs' multiyear deal with USL will equip all 25 clubs in the USL Championship with Kitman Labs' Performance Medicine Solution, a hub for electronic medical records.

The Washington Commanders have issued an AI request for information (RFI) related to the team's new stadium and mixed-use project in the District of Columbia. The goal is to ensure AI is considered in the development of the new stadium and surrounding district.

Deep Blue Sports + Entertainment and Mondo Metrics have partnered on the Women's Sports Index, a new data insights platform that allows for real-time analysis of what's resonating in women's sports and how it compares to other content in the space.