Tech Tactics
FIFA is testing new tech at the Club World Cup with an eye toward possible implementation at the 2026 World Cup.
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Funding Round(up): Breaking down Q1 2025 investments in sports tech
Sports tech investments for Q1 2025 featured significant funding for athlete monitoring tech, AI-boosted translation tools and a growing presence of former athlete involvement in the sector.
Winners unveiled for the third annual Sports Business Awards: Tech
The 2025 Sports Business Awards: Tech winners were announced Tuesday night at the Hard Rock Hotel in New York City, kicking off SBJ Tech Week.
Learn more about each of the 10 Most Innovative Sports Tech Companies
This year’s class is solving for both long-vexing and even unforeseen challenges facing the sports industry by improving and/or reimagining the role of technology.
Inside the Portland Trail Blazers' AI strategy across the company
The Trail Blazers hit a significant milestone with the completion of an AI boot camp for 25 members of their front office, as well as a handful of other sports industry participants.
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2K Sports drives bevy of activations at U.S. Open for PGA 2K25
The U.S. Open is underway at Oakmont Country Club, and this is the first time the USGA’s major has been in the PGA Tour 2K series since its launch in 2021. So it made sense for the crew from 2K Sports to head out to Pennsylvania to show off PGA Tour 2K25 and lean into their relationships, such as on...
Counter-Strike’s Austin Major a step toward city, Moody Center building an esports business
Texas is one of the cradles of competitive gaming in the U.S., with the legacies of studios such as id Software, Ensemble Studios, Origin Studios and Origin Systems and events such as QuakeCon (coming in August) still felt in today’s scene (over 100 development houses, not counting smaller indies, s...
FIFA tests new tech at Club World Cup: ‘a perfect test case’
FIFA is trialing several new technologies at this summer’s Club World Cup with an eye toward possible implementation at the full World Cup next year. Among the innovations are an advanced semi-automated offsides technology (SAOT), a referee POV camera, more transparency over VAR decisions, a tablet ...
Philadelphia Union, Theta Labs to launch AI agent for fan engagement
The Philadelphia Union are partnering with artificial intelligence firm Theta Labs to launch a fan-facing AI agent in the team’s forthcoming mobile app.
SBJ Power Up: An immersive shopping experience for SL Benfica
The SBJ Power Up newsletter for June 12, 2025.
Chicago Sports Network launches new mobile game with Aquimo
Chicago Sports Network this week launched a new mobile game around its White Sox pre- and in-game broadcasts with the help of mobile game developer Aquimo.
NBC to debut wireless Bunker Cam at U.S. Open
NBC Sports will debut a new Bunker Cam at this week’s U.S. Open at Oakmont Country Club, all thanks to a sprinkler head -- well, not a real one.
Former IC360 CEO Matt Holt joins nVenue’s board of directors
Microbetting company nVenue has added longtime wagering tech exec Matt Holt as an advisor and given him a seat on the company’s board of directors.
SBJ Tech: Finding fans a path around Nissan Stadium construction
The June 11 edition of the SBJ Tech newsletter features a look at PAM, a navigation tool that the Titans are using to help fans get around the construction around the old and new Nissan stadiums and checks in with the CEO of security-screening firm CEIA.
Leadership Look-In: CEIA’s Luca Cacioli on AI, security and leadership
Periodically, SBJ Tech will feature a content series called Leadership Look-In, where C-suiters in sports tech offer thoughts on their companies, experiences and personnel management. Want to be considered for a future installment? Email me at ejoyce@sportsbusinessjournal.com.
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SBJ Morning Buzzcast: June 12, 2025
Start your morning with Buzzcast with Jenn Azara and Austin Karp: ...
Trailer - The Marchand and Ourand Sports Media Podcast
Andrew Marchand, senior sports media columnist for the New York Po...
