Media
Home Run Derby audience jumps 5%, but still short of most post-pandemic years for ESPN
Monday night’s Home Run Derby audience jumped 5% from last year, with ESPN/ESPN2 drawing 5.72 million viewers for the win by Mariners C Cal Raleigh over Rays 3B Junior Caminero. That’s up from 5.45 million last year for Dodgers OF Teoscar Hernández’s win, but that event competed with the Republican ...
Deltatre acquires Endeavor Streaming
Italy-based Deltatre is significantly expanding its streaming capabilities with the acquisition of Endeavor Streaming, which powers a number of marquee properties like UFC Fight Pass (a league with media rights still out in the market). The sale of Endeavor Streaming is the latest for Endeavor Group...
NBCU closes upfront with record ad commitments
NBCUniversal wrapped its 2025-26 upfront negotiations with what the company says is its highest-ever ad sales volume, surpassing all previous upfronts. The company declined to share exact financials but in 2023 it secured north of $7B in commitments with sponsors.
Togethxr and Snapchat want to ‘Snap the Gap’ with athlete partnerships
Sports media and commerce company Togethxr has teamed up with Snapchat for an athlete partnership they’re calling “Snap the Gap,” bringing nine athletes on board. The goal of the content accelerator program is to develop the athletes’ personal brands and grow audiences, while also earning revenue th...
SBJ Inside the Industry dives into the rapidly changing world of college athletics
Episode 5 of Season 1 of SBJ Inside the Industry takes us to the front lines of college athletics, where conference realignments, NIL payments, and the student-athlete transfer portal are making and breaking university athletic departments. With Sports Business Journal publisher Abe Madkour, Sports ...
Gannon to do NBA play-by-play for NBC, Peacock
Terry Gannon, a former college basketball player who has excelled as an Olympic and golf commentator at NBC, will join the network’s impending NBA coverage as its third play-by-play announcer.
Sinclair expands podcasts with local football deals
Sinclair is expanding its sports podcasting business with the launch of local college football content around Ohio State, Notre Dame, Alabama and Texas (Michigan will join the stable of programs later this summer). AMP Media, which is Sinclair’s overarching content brand, is producing the audio/vide...
Cal Raleigh wins Derby; Fans bemoan ESPN broadcast
Mariners C Cal Raleigh “had a power surge when it mattered most” in the opening round of the Home Run Derby last night at Truist Park, “propelling him to the championship.” After “surviving a real chance of getting knocked out in the opening round,” Raleigh “cruised through the semifinals” and defea...
On Stage: Brand building with SMAC Entertainment
In this episode of On Stage, Sports Business Journal’s Publisher & Executive Editor Abe Madkour sits down with SMAC Entertainment’s dynamic co-founders -- Michael Strahan and Constance Schwartz-Morini -- for a masterclass in athlete-driven media and brand building. Recorded on May 20, 2025, at S...
SBJ Media: Fox has eyes on the umps during MLB All-Star Game
SBJ Media: Fox has eyes on the umps during MLB All-Star Game
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Quote of the Day
We’re going to have to ruthlessly prioritize. ... The first thing we’re going to tackle as a team is figuring out what bets to place.-- LPGA Commissioner Craig Kessler, on identifying a few critical areas of focus in which he believes he can make an immediate impact as he begins his new role today.
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