Tech Week

Collaboration is a welcomed requirement in sports tech

The SBA: Tech ceremony always feels like a celebration of innovation. As I watched the acceptance speeches this year, I heard one theme resonate again and again: collaboration.

The notable athlete presence at SBJ Tech Week

It might have been surprising to see Ndamukong Suh sitting on the SBJ Tech Week stage if you hadn’t scanned the agenda. The engineer and entrepreneur is every bit the imposing figure he was in the NFL, spending 13 seasons in the league with multiple teams and winning a Super Bowl with the Buccaneers...

Judging committee for Sports Business Awards: Tech

Rob Bence, vice president, technology and cybersecurity, Tepper Sports & Entertainment

Madkour: Takeaways from SBJ Tech Week

In a refreshing example of using the psychology of the fan experience to drive innovation, Karri Zaremba, MLB’s senior vice president of product — ballpark experience and ticketing, gave an insightful presentation at Tech Week about how MLB developed its well-received Go-Ahead Entry facial recogniti...

2025 Sports Business Awards: Tech

The stage at the Hard Rock Hotel in New York hosted some of the most forward-thinking tech minds advancing the sports industry as the third annual Sports Business Awards: Tech were presented on March 4.

The importance of clean data

Another theme that emerged from AI and fan engagement-related conversations was the paramount importance of data.

SBJ Tech Week: Sports industry leaders prioritize innovation to modernize and enhance fan relations

Innovation is a key focus for many leagues and governing bodies in the booming sports landscape. Now, sports industry leaders must examine their top priorities and strategies as they look to modernize digital practices and reinforce relationships with fans and athletes through new technologies and e...

SBJ Tech Week roundup: All the news from NYC

This week’s SBJ Tech Week wrapped up today from New York. The three-day event featured speakers such as the NHL’s Gary Bettman (who broke news onstage Wednesday on the future of the league’s alt casts), Meta Reality Labs COO Dan Reed and NBA President/New Business Ventures Amy Brooks digging into th...

Holloway discusses Kraken transition, NBA future

Samantha Holloway became the face of the Kraken’s ownership group and its primary representative to the NHL Board of Governors following the passing of her father, David Bonderman, last year at the age of 82. Thursday morning, she spoke at SBJ Tech Week about her transition from a tech entrepreneur ...

NBA leaning into AI as it approaches global growth opportunities

International growth continues to be one of the NBA’s top priorities in the years ahead, and while the league has announced it’s in the exploratory phase on a possible NBA Europe league, that is not the league’s only geographic focus.

Meta’s Reed on tech’s role in the sports experience

Meta Reality Labs COO Dan Reed said for technology platforms, sports is “critical to driving adoption and normalizing the behavior.” Speaking yesterday at SBJ Tech Week in N.Y., Reed said the company has used NBA games to “drive adoption” of its Meta Quest headset, which allows users to virtually wa...

Gary Bettman on the NHL’s tech journey and vision

Gary Bettman chuckled at the idea that his time as NHL commissioner started in an era where no league had a website, email was a budding form of communication, and we were years before the BlackBerry shattered expectations anyone had for a cellphone.

Talking AI strategy with Next League’s new chief digital officer

Shripal Shah’s public lean into AI started with some writing during his free time. While on a summer trip to Italy in 2023, Shah wrote “Leveling Up With AI: A Strategic Guide to AI in Sports Marketing,” a book published last year (it got a spotlight from my SBJ colleague Terry Lefton).

MLS names Boldyn Networks league’s official DAS partner

MLS and Boldyn Networks announced earlier today a partnership that names Boldyn as the league’s official DAS provider at all of its venues. Jason Caliento, Boldyn Networks US Business Chief Commercial Officer, and Chris Schlosser, MLS SVP Emerging Ventures, announced the news while presenting onstag...

NHL expanding animated alt-cast offerings

The NHL is producing a series of animated alt-casts this spring, including the first to be broadcast in Spanish. Instead of emphasizing a marquee national game -- as it has with the Big City Greens Classic the past two years -- the NHL is broadening its animated offerings to reach new audiences.

2025 Sports Business Awards: Tech winners unveiled

SBJ Tech Week began yesterday in New York City with the third annual Sports Business Awards: Tech at the Hard Rock Hotel. Lap of Legends, the real-versus-virtual F1 race that pitted Logan Sargeant against six virtual competitors, took home two awards -- including the coveted Sports Technology of the...


10 Most Innovative Sports Tech Companies: Plantiga insole sensors capture data used for rehab and load management

Ground reaction forces are a critical component of sports. Running and jumping are obvious examples, but just about any athletic movement — pitching a baseball, shooting a basketball, swinging a bat, club or racket — is a process that starts with the feet and works its way up.

10 Most Innovative Sports Tech Companies: Wicket flexes its facial authentication use cases in 2024

Wicket’s facial authentication capabilities are now in use by approximately 70 clients through various industries. Its continued ramp-up around sports shows the boost the company provides at various touchpoints.

10 Most Innovative Sports Tech Companies: Misapplied Sciences Parallel Reality tech seeing heavy interest after Intuit Dome debut

Albert Ng points to the same fan experiences often: the smile, the surprise-and-delight moment, the general amazement.
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