This past weekend's WWE SummerSlam from Ford Field in Detroit became the most-watched and highest-grossing SummerSlam in company history. The premium live event set new records for viewership, gate, sponsorship and merchandise. With 59,194 in attendance, the event generated a gate of $8.5M -- the largest gate for any non-WrestleMania event ever. SummerSlam generated the most sponsorship revenue for any non-WrestleMania event ever with $7M, up 23% versus 2022. In partnership with special event retail partner Fanatics, merchandise sales were up 60% versus the record set in 2021, marking the best performance in company history for any premium live event outside of WrestleMania. On Location packages set a new SummerSlam record, up 47% versus 2022. On social, SummerSlam content generated more than 100 million video views across all platforms. In addition, views on TikTok were up 500% versus last year (WWE).
WWE SummerSlam sets multiple records at Detroit's Ford Field
