Bayern Munich has inked a partnership with beverage brand PRIME, whose flagship product, Hydration will be the official isotonic partner for the club. The first phase of the multiyear partnership will see PRIME Hydration sold exclusively at the Allianz Arena on match days. The brand plans to expand retail operations in the German market later in the year and launch limited-edition bottles (Bayern Munich).
Kickoff by Zuju has launched a new mobile live soccer game in partnership with Al-Nassr’s Cristiano Ronaldo offering offer an "immersive second-screen experience, giving fans the opportunity to forecast the momentum of matches and specific moments within them in real time" (ARABNEWS, 8/10).
