Sportfive, EA team up to promote new Madden launch

To capture the esports fanbase, popular content creators Esfand (a Sportfive client) and Will Neff are teaming up with EA to promote the launch of the new Madden iteration with a new Watch Party, which will go live on Twitch today, August 16, at 7 PM EST. The broadcast will feature various additional Madden content creators as well as budding Dallas Cowboys superstar Micah Parsons. EA and Sportfive have worked on FIFA and Apex Legends events in the past.