Bills QB Josh Allen has joined Gatorade’s athlete roster, becoming the sixth NFL athlete and second NFL QB in two years to join the brand. Allen will join Gatorade’s athlete roster, in part, to have access to the brand’s Gatorade Sports Science Institute lab testing. Allen joins Bills WR Stefon Diggs, Jaguars QB Trevor Lawrence, Seahawks WR DK Metcalf, Dolphins QB Tua Tagovailoa, 49ers TE George Kittle and Browns DE Myles Garrett on the Gatorade roster. Allen’s signing is part of a broader multiyear deal with PepsiCo (Gatorade).
Bills QB Josh Allen joins Gatorade roster
![](https://www.sportsbusinessjournal.com/resizer/v2/FXVVADM5E2P52PZKLVX7YN5KOQ.jpg?auth=8acc659a37fe167a45c6cf9b3ff99e853a543f499e0877d0ddcc807ad93431d7&width=800&height=528)