Fanatics has debuted a new commercial celebrating the return of the NFL season. The spot takes place in a fictitious cleaner where all the employees do is clean and prepare NFL jerseys and talk about the upcoming season. Hundreds of NFL jerseys make their way around the racks as banter ensues until it is finally revealed that the first customer who entered and rang the bell to pick up their jersey is Bills S Damar Hamlin, who is set to make his return to play this season. Fanatics will be extending the campaign by planting autographed jerseys in cleaners around the country with tickets for the jerseys featured on Fanatics social pages (Fanatics).
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