Lowe's renewed its multiyear contract with the NFL for the 2023 season, which will kick off with an integrated marketing campaign featuring a national television commercial and a refreshed roster of the Lowe's Home Team players. Lowe's is welcoming five new and returning players to the Home Team roster this season, including Cowboys QB Dak Prescott, Chiefs TE Travis Kelce, 49ers RB Christian McCaffrey, Cardinals OT Kelvin Beachum and Panthers QB Bryce Young. The creative for the fall campaign includes 15- and 30-second TV commercials, in-store signage, digital and radio advertising, in-store audio and social media support. The ads feature Lowe's associates coaching McCaffrey, Kelce and Prescott from the sidelines (Lowe's).
Lowe's renews multiyear deal with NFL
