The Fire and Hyundai have reached an expanded multiyear agreement that will feature Hyundai as the Fire’s sleeve sponsor on the club’s right sleeve for both the home and away jerseys (Fire).
Panini America has signed a multiyear partnership with Tennessee QB Joe Milton and will feature him in Panini’s Collegiate and NIL products this fall, as well as select marketing activations hosted by the company. The partnership between Milton and Panini also includes exclusive autographed trading cards and memorabilia (Panini).
Lids will launch an exclusive MLB headwear collaboration with Mitchell & Ness and Topps. This collection features four colorways which come with a side patch replicated from an actual Topps pack from one of the years 1978, 1989, 1993 and 2001 along with a complementary Topps MLB trading card pack (Lids).
