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The Business of Women's Sports: Sponsorship in an evolving landscape

Quick Hits....

“In the 90’s, the GM meetings were great because the GMs were out and about, there were no cell phones to text, there weren’t a lot of reporters at the meetings and you really got to know those guys (over) a cup of coffee, a drink, lunch, etc. Now guys come here and they hide in their rooms and text to each other. I’m not even exactly sure why they come” -- MLB Network’s Joel Sherman, on how the MLB GM meetings have changed over the years ( “Hot Stove,” MLB Network, 11/6).

“I want to give the NFL credit. That international reach, the tickets sold-out in minutes. It seems like wherever the NFL goes the fans follow” -- CBS’s Nate Burleson, on the Dolphins and Chiefs playing in Frankfurt, Germany ( “CBS Mornings,” 11/6).

“The biggest challenge in doing this job is that you can prepare all that you want, but then a football breaks out and you cannot predict what happens next” -- NBC’s Kaylee Hartung, on her duties as sideline reporter for “TNF” on Amazon ( “Today,” NBC, 11/6).

“It’s never just one thing, but the collaborations that we have done and continue to do -- we’re very selective about who we work with -- have been a good accelerator for the brand” -- New Balance CEO Joe Preston, on collaborating with athletes and other brands to help drive sales (Yahoo Finance, 11/5).



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