Penn Entertainment has signed a deal with the NHL making its ESPN Bet and theScore Bet platforms "official sports betting partners" of the league in the U.S. and Ontario, Canada, respectively. Penn secured the "first partnership with a major professional sports league" for its new ESPN Bet platform just "two weeks after the online sportsbook's launch." Through the partnership, the company's two online sportsbooks will have "access to intellectual property rights and media and marketing integrations in the NHL's programming and activations," including "marquee NHL events such as the Stanley Cup playoffs, the Winter Classic, the Stadium Series and All-Star Weekend." ESPN Bet launched in 17 states across the U.S. on Nov. 14 (PHILADELPHIA BUSINESS JOURNAL, 11/29).
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