Duke's Mayo sets online sales record for bowl game

The Duke’s Mayo website “set a record for visits and product sales" on Wednesday, coinciding with this year's Duke's Mayo Bowl at Bank of America Stadium between West Virginia and North Carolina. Duke’s parent Sauer Brands Head of Condiments Products Joe Tuza said that the four-year-old sponsorship with the Charlotte Sports Foundation has “both driven and aligned with business objectives.” The presence of Duke’s Mayo at the bowl game has been "magnified by oddities such as the coach’s mayo bath and fans occasionally sipping from mayo jars in the stands.” ESPN announcers also have made Duke’s Mayo-infused snacks a "staple of the game broadcast, further fueling awareness" for the brand. Duke’s Mayo again capped the game on Wednesday with a “post-game victory bath of mayonnaise on the winning coach,” and video of West Virginia coach Neal Brown "generated close to a million views in less than a day" (CHARLOTTE BUSINESS JOURNAL, 12/29).