Overtime has debuted an online storefront within the Fanatics Live commerce platform, where users can view livestreams, buy trading cards and enter giveaways.
Livestream programming will include 2–3-hour shows starring Overtime talent, including Overtime Sam, Overtime Day as well as additional influencers and athletes. The first show goes live at 7 p.m. ET tonight, hosted by Sam, Day and Overtime Mikey. Within the store, users can also purchase Overtime Elite (OTE) trading cards, which the league began selling in 2021 through a brand partnership with Topps.
Other entities to partner with Fanatics on activations within Fanatics Live since it launched last summer include the WWE, VeeFriends (the NFT company and trading card line owned by Gary Vaynerchuk), SLAM Magazine and Dude Perfect.
