NASCAR is integrating WSC Sports’ vertical video feature into its official league app, NASCAR Mobile, for social media-esque stories. The new integration will offer fans swipe-able shortform videos that can be viewed at the top of the app’s home screen.
The sanctioning body will use these videos as a space for real-time highlights during race days from its three series -- NASCAR Cup Series, Xfinity Series and Craftsman Truck Series -- while also providing driver- and team-focused coverage throughout the week. NASCAR and WSC Sports have worked together since 2020, with WSC Sports providing quick highlight production to NASCAR’s media stream.
WSC Sports supports an international client base of 450+ via its AI-powered highlight distribution, a grouping that includes MLS, the NBA, NHL and YouTube TV. The company was recognized as one of SBJ’s 10 Most Innovative Sports Tech Companies in 2023.
