Sportradar will leverage generative AI to create personalized audio advertisements for sportsbook operators, adding to its ad:s multi-channel marketing service. The automated advertisements will tap into Sportradar’s live betting data in real-time and integrate into both podcast and internet radio platforms.
Sportradar works with 400 leagues, teams and federations; 800 betting operators; and 900 media or technology companies, with its data rights agreements with the NBA, NHL and German Bundesliga all extended into the 2030s. It is also currently negotiating a renewal with MLB, with which it recently announced an amateur scouting deal.
Earlier this month, the company raised its year-end revenue guidanceto $1.2B after a strong Q3 in which it booked $275M in revenue, a 27% year-over-year increase from the same period in 2023.
