FIFA has informed the U.S. media companies that bid on Women’s World Cup rights for 2027 and 2031 -- CBS, Fox, and NBC -- that a “non-traditional” media company had “submitted the highest bid, and that FIFA was going to negotiate exclusively with that company” to see if they could work out a deal, according to John Ourand of PUCK. FIFA would not identify the bidder, but “some speculation centered on DAZN,” which just paid $1B to carry the Club World Cup. Ourand noted the bids are sealed, so it is "impossible to determine the amount of each bid.” FIFA was initially looking to reap around $130M for each event, which “seems like a high number given the lack of ad inventory in these games.” FIFA mandates that its “screen remain clean of ads” -- even thescore bughas to be ad-free. Ads can be sold “only during pregame, halftime, and postgame shows” (PUCK, 12/9).
FIFA informs U.S. companies unidentified streamer submitted top bid for Women’s World Cups
