Professional Bull Riders will make its 18th visit to Madison Square Garden from Friday through Sunday, and ticket sales are up 16% from last year’s events, when nearly 39,000 people attended, organizers said. PBR has also reached a five-year renewal with Boot Barn that includes the PBR Unleash The Beast (Official & Exclusive Western Wear Retailer) and the Pendleton Whiskey Velocity Tour (Official & Exclusive Western Wear Retailer and Official & Exclusive Boot). PBR has also renewed partnership deals with Air Force Reserve, Can-Am, Cooper Tires, and Wrangler (PBR). In honor of the Austin Gamblers winning the 2024 PBR Teams Championship, the team will be ringing the NYSE Opening Bell on Friday. On the podium at the NYSE will be team owners Egon and Abby Durban, coach Michael Gaffney and riders Jose Vitor Leme, Kaique Pacheco, Dalton Kasel and Lucas Divino (SBJ).
PBR set for return to Madison Square Garden
