New Balance "posted another record-setting year" in 2024, with global annual sales reaching $7.8B, a 20% increase from the prior year. Shifts in market share "have yielded room for New Balance to attract new and younger customers," and the company has also "leveraged digital engagement to reach new records." According to Google Trends data, the company's search traffic "hit its strongest point in five years during the 2024 holiday shopping season." Athletic partnerships -- like those with Dodgers P/DH Shohei Ohtani and world No. 3 women's tennis player Coco Gauff-- have also "played a major role in its growth." New Balance has long remained private and "selectively releases its sales figures." New Balance CEO Joe Preston anticipates the company reaching $10B in sales "in the next few years" (YAHOO FINANCE, 1/13).
New Balance hits record $7.8B in sales in 2024
