French sportswear brand Lacoste is “making an ‘aggressive’ push" into the lucrative U.S. market as part of “plans to increase total annual sales by a quarter” to $4.1B, according to Adrienne Klasa of the FINANCIAL TIMES. Lacoste CEO Thierry Guibert has "set a target to double sales” at its U.S. business from $400M by opening new stores, including on N.Y.’s Fifth Avenue, and moving into concessions in several “big box” retailers. Guibert said, “The US is the world’s biggest sports and sneakers market, so we have a very aggressive strategy there in the next few years. There is also the fact that tennis and golf -- in which we have strong legitimacy -- are becoming very trendy again in the US.” Lacoste counts men’s tennis World No.7 Novak Djokovic as an ambassador. It also has partnerships with tournaments including the French and Miami Open (FINANCIAL TIMES, 1/22).
Lacoste planning 'aggressive' U.S. market push to increase annual sales
